The Cleaning Industry Takes Center Stage

Straight Talk! is an ISSA webcast and companion podcast series that spotlights cleaning industry issues, providing news and information, how-to tips, marketing and management strategies, and much more.

Hosted by Jeff Cross, ISSA media director and industry veteran, the program features an open forum for providing a wide variety of topics to all ISSA members and the global cleaning industry.

Established in 2020, the webcast series boasts more than 100 episodes spotlighting the facility, contract cleaning, specialty cleaning and restoration, residential cleaning, distribution, and manufacturing segments of the global cleaning industry.

Webcast Playlists

Our webcast spotlights the cleaning industry, covering a range of issues, news and information, how-to tips, marketing and management strategies, and more.

Straight Talk! Podcast

Covering the hottest cleaning industry topics—from health & safety to infection prevention, innovative products, business development and more.

Hablando Limpio & Claro

Hablando Limpio y Claro is an ISSA Latin America media series, aimed at the Spanish-speaking community, focused on relevant topics in the cleaning industry.

Jeff Cross with Straight Talk guest

Appear on Straight Talk!

Straight Talk! is always looking to highlight unique individuals, companies, and cleaning industry leaders. Do you have an interesting topic or story to tell?

Straight Talk Sponsored video

Sponsorship Opportunities

With a wide reach across all facets of the industry, Straight Talk! delivers you the perfect multimedia channel to zero in on your target audience.

What people are saying about Straight Talk!

It is impossible to be a credible supplier to the cleaning and sanitizing industry unless you are a proud and active ISSA member. The ISSA publications, both print and digital, are an essential place for introducing new technologies like ours, and Straight Talk! is ISSA’s flagship digital property. As such, it not only spreads our message to a wide target audience, it memorializes it.”
Patrick Lucci, Science Officer, Force of Nature
Great stuff in your Straight Talk! videos. Timely, informative content served up in bite-size chunks any busy business owner can fit into their schedule.”
Chuck Voiland, Principal, Violand Management Associates
When I want a quick take that’s full of useful information, Straight Talk! is my go-to. No other source gives me such a wide variety of insights from so many industry leaders. There’s always some nugget I’m able to implement in my own business.”
Tom Friedl, CEO, HOSPECO
Straight Talk!—the name says it all. Jeff does a great job connecting our industry by providing a place where we can directly and openly share relevant ideas, stories and information. We loved being able to speak to the Kimberly-Clark Professional customer experience journey and Jeff made the experience easy and fun.”
Andy Clement, Chief Customer Officer, Kimberly-Clark Professional

Let’s Talk!

Interested in appearing on ISSA’s Straight Talk! program? Want to learn more about sponsorship opportunities? Fill out the form and a member of our Media team will contact you shortly.