AmerCareRoyal has announced a new corporate identity.

The company will now be known as ACR. According to a press release, during the past several months, the company conducted a deep review of its brand archetype and learned that agility, collaboration, and reliability—led by the letters A, C, and R—represent the core brand values of the organization. The new name of ACR signifies these three key elements and strengthens the company’s identity as it advances in the food service marketplace.

The new brand includes a modernized logo, new color identity, refined tagline, and updated corporate descriptor. ACR’s digital presence, including its corporate website, and marketing collateral will be updated to reflect the new corporate image.

“We are thrilled to unveil our refreshed brand identity, which represents a new chapter in our journey,” said Chris Rowe, ACR vice president of marketing. “The brand refresh comes at an important time in ACR’s growth and reflects our ongoing evolution and commitment to unity and continued excellence. It celebrates the diversity, expertise, and collective strength of our team, and we believe it will resonate strongly with our customers, partners, and stakeholders.”

About ACR
ACR is a single stream resource for over 6,000 disposable products used in the food service, janitorial, sanitation, industrial, hospitality, and medical industries. For more information, visit WeAreACR.com.